1960 Stereo had almost completely replaced mono as the
recording mode. Studios re-equipped with multi-track tape recorders, first 3-track (initially for
film work) or half inch or one inch wide tape, then 4 track on one inch wide tape (later reduced to
half inch). 8-track on one inch tape increased to 16-track on two inch tape. The maximum tape width
has stayed at two inches but the number of tracks has increased still further to 24, 36 and even to
48 tracks. 1963 Philips introduced the
Musicassette at the Berlin Funkaustellung.
1965 Pre-recorded Musicassettes were released. Simple to use, the cassette format was to
become very popular. However, during its first year on the market only 9000 units were sold.
Philips did not protect its cassette as a proprietary technology but encouraged other companies to
license its use. The pre-recorded 8 track cartridge appeared on the ‘in-car
entertainment’ market. It was considered a convenient medium for this purpose because it
could be inserted into the player with one hand and was a continuous loop. 1966 As unwanted background noise had been steadily
reduced, so the demand grew for even greater reduction. The film sound engineers had long been
using sophisticated devices to achieve noise reduction but recording studios had been slow to
follow their example. In 1966 Dr Ray Dolby introduced the Dolby Noise Reduction System which became
a universal standard. 1968 By 1968
around eighty-five different manufacturers had sold over 2.4 million cassette players world wide
and in that year alone the cassette business was worth about $150 million. By the end of the
decade, the Philips compact cassette had become the standard format for tape recording. 1971 Quadrophonic (four channel) records
appeared on the market but public reaction was unenthusiastic due to the confusion of incompatible
systems and the economic climate. 1975
Recording had become such a complicated process that the computer memory was added to studio
equipment. 1977 One hundred years
after Edison’s dream that some day in the distant future there would be a talking machine in
every home, the average house contained two or three. The cassette had begun to challenge the disc
as the most popular format and the number of LPs sold gradually declined while sales of cassettes
increased rapidly. Record companies were releasing their product in both formats. 1978 First announcement of Compact Disc from Philips
Industries. 1979 Sony introduced the
Soundabout cassette player which was later renamed the Walkman. The innovative elements of this
machine were the tiny headphones capable of producing good quality sound with only the smallest
signal from the amplifier, and the increased output from the batteries which powered the machine.
Initially considered a novelty and priced at $200 it was not considered a product for mass
marketing. 1981 The Walkman II was
introduced. It was 25% smaller than the original version and had 50% fewer moving parts. Its price
dropped considerably and it was to become one of the most successful audio products of the post war
period. MTV (Music Television), a cable channel began transmitting video clips. During the next few
years, the music video became essential for the promotion of a recording and once established as a
promotional tool it became an entertainment product in its own right. Philips began to demonstrate
their compact disc system to representatives of the audio industry. Research had been carried out
jointly with the Sony Corporation of Japan and together they produced a commercial digital play
back record. 1982 Michael
Jackson’s ‘Thriller’ album released by the Columbia subsidiary Epic Records
ultimately sold 40m copies world wide and became the most successful product in the history of
recorded sound. With the help of elaborate music videos, the album produced seven best-selling
albums. Compact Disc (CD) hardware and software was launched in Japan in October. 1983 CD was officially launched in the UK on 1 March.
It was hailed as "the most important development in the recorded music industry since the long
playing record". 1984 The CD was
firmly established as the finest available music carrier for the present and foreseeable future.
Bob Geldof, Irish singer and guitarist, organised Band Aid which, by means of large benefit
concerts, recordings and television appearances and keenly supported by the music fraternity and
public alike, raised more than £50million to help the starving populations of Africa. 1986 After slow initial sales, 50 million CD
units were sold in the year. 1988 For
the first time sales of CD were higher than vinyl. By 1989 the CD accounted for over 200 million
units and the LP was beginning to disappear from record stores.
1989 DAT was introduced by Sony in the US. It employed the cassette
format to record digitally but using a smaller sized cassette. Under pressure from the recording
industry the DAT hardware manufacturers agreed to install SCMS (Serial Copy Management System) in
all equipment to prevent digital copying.
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