A wonderful history
with Sony Walkman
The Evolution Of A Pop Culture
Icon
1979
- Birth of first Sony
Walkman TPS-L2 rocked the world, forever changing the way consumers
listen to music.
- One month after the
Walkman launch on July 1,
1979, sales took off. Within two months, the initial production of
30,000 units was sold
out.
- Margaret Thatcher was elected Prime Minister of the U.K.
- Australia's No 1 single was My
Sharona by The Knack.
1980
- Demand for Sony Walkman showed no signs of slowing.
Customers were put on waiting
lists with many prepared to pay a premium.
- The TPS-L2 sold 1.16 million units in the first two years.
- The Walkman became a social phenomenon and was hailed as
one of the three most popular new fashion products of the
age along with roller skates and digital watches.
- John Lennon shot and killed in New York .
- The
world waits to see 'Who shot JR' in Dallas TV series.
1981
- Sony launched full-scale
worldwide sales campaigns for WM-2 model, weighing 280 grams for the
body and 28 grams for the headphones, which
became the best selling Walkman of all time with 2.5 million units
sold.
- The word "Walkman" was included in
the Petit Larousse, a French dictionary.
- Lady Diana Spencer and Prince Charles married.
- PacMan
fever dominated video arcade games.
1982
- Sony released first recordable Walkman, as well as first
Walkman with personal
tuner.
- The late H.R.H. Diana Princess of Wales was given a Walkman
with the royal crest in gold as a
commemorative gift when she paid a visit to Brigend Colour Television
plant in Wales, U.K.
- Two Soviet
spacecraft landed on the planet Venus.
- Australia's No 1 single was Eye of the Tiger by Survivor.
1983
- Launch of first
cassette-sized Walkman, WM-20. Weighing only 180 grams for the body and
17 grams for the headphones, WM-20 astounded
the world with its ultimate compactness.
- To complement the explosion of the American fitness craze,
Sony
introduced the innovative water-resistant Sports Walkman model, perfect
for listeners with active lifestyles.
- Cabbage Patch Kids are the best selling toy of the year.
1984
- CD Walkman, D-50, the
first portable player for compact disc was created, giving music lovers
crisp, clear digital sound and convenience.
- Walkman introduces Dolby C, amorphous head and quartz-lock
capstan servo DD, WMD6C, enabling deck-quality
play and recordingon tape.
1985
- Walkman's
popularity hit the fashion elite as world-famous hair designer Jean
Louis D'eforges created the "Walkman Cut".
- Famine devastates Ethiopia. Australia's No 1 single was We
are the World by USA for Africa.
- Mikhail
Gorbachev became Secretary General of the USSR.
1986
- The term Walkman was
entered into the new Oxford English Dictionary as a word. The Oxford
English Dictionary certified Walkman as a noun.
- The first auto reverse model to be equipped with "on the
headphones remote controls" was released. The slim
cassette case sized Walkman was the first with feather touch controls.
- Australia's No 1 single was Papa
Don't Preach by Madonna.
1987
- Just eight years after revolutionising the way we listen to
music, the first
Walkman became immortalised as an icon of American culture with
permanent installation at the Smithsonian Institution
in Washington D.C.
- First annual memorial ceremony commemorates CIA employees
who have died in the line of
duty.
- The Bangles' Walk like an Egyptian is the top US single.
1990
- The Wireless Walkman (WM-805) provided wireless remote
control for the first time
ever.
- Addressing a need for high-quality digital personal audio,
Sony introduced the world's first Digital
Audio Tape (DAT) Walkman model.
- Rap music achieved widespread popularity. Sinead O'Connor's
Nothing Compares
to You was Australia's No 1 single.
- East and West Germany reunite after 45 years.
1992
- To make CD music truly
portable and enjoyable, ESP (Electronic Shock Protection) technology
was first incorporated into CD Walkman D-515, to
prevent skipping of CD tracks so as to counteract the shocks and bumps
of outdoor use.
- Walkman goes digital
with MiniDisc. Sony introduced the MiniDisc format, an ultra compact,
digital, re-recordable optical disk with
superior sound quality with the first MD Walkman MZ1.
- Los Angeles became an epicentre of racial conflict.
Barcelona staged the Olympics.
- The No 1 single in Australia was End of the Road by Boyz II
Men.
1993
- Cumulative sales quantity of Walkman (cassette) hit 100
million units in January.
- The
world mourns the passing of actress Audrey Hepburn.
- The Hone moon is Over by the Cruel Sea is the top
Australian single.
1996
- As Video CD (VCD) rise in popularity in Asia, D-V500 CD
Walkman was created to
play both CDs and VCDs, adding new value to portable entertainment.
- France declared an end to its nuclear
testing.
- Everyone learned to Macarena - the No 1 single of the year
by Los Del Rio.
1997
- Sony launched
innovative street-style headphones, lending new meaning to "personal
music". The young generation took to the new
wearing style immediately, appreciating the stylish design and
comfortable fit.
1999
- Sony's smallest recording MD Walkman - MZ-R55 - is
unveiled. Less than 2cm thick and small
enough to fit in a shirt pocket, offering the ultimate in portability
and convenience.
- Sony's cumulative
worldwide shipments of all Walkman (cassette, CD and MD) reached 236.6
million units (as of the end of the fiscal year
1998). Cumulative shipments of cassette tape Walkman are 186 million
units, 46 million units for CD Walkman and 4.6
million units for MD Walkman.
- Sony Asia Pacific launched in Asia a new joggable CD
Walkman D-EJ01, equipped
with an advanced G-Protection Skip-Resistant System.
- Star Wars Episode 1 was released.
2000
- Launch of the
ultra-compact Network Walkman NWE3 in Australia featuring 64MB of
built-in flash memory and allowing up to 120 minutes
of digital audio playback. About the size of a disposable lighter and
weighing 33 grams, the NWE3 is one of the
smallest and lightest digital music players on the market.
- World joins together to celebrate the dawn of a
new Millennium.
- No 1 single in Australia was 'I'm Outta Love' by Anastasia.
2001
- After 22 years as leader
in the portable music market, Walkman once again reinvents itself to
complement the next generation's techno-savvy
lifestyles and changing music environments.
Only The Beginning...
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